Banking & Financial Institution Marketing Solutions
Stop settling for tired, ineffective promotional tactics that dont work. Our ideas will help you generate revenue, reduce your expenses, earn customer loyalty and build your brand.
Case Studies
British Airways
Black And Decker
Mountain Creek
PRSM
Fidelity Bank
Leslie's Swimming Pool Supplies
Circle K
Dempsey Uniform
British Airways Case Study
Client : British Airways
Application : Off Line USING LIGHTBOXES at Point of Sale Display / Internet
Quantity : 100,000
Distribution : Handout
Decode It provided a unique and incredibly successful instant win promotion for British Airways. The objective of the promotion was to raise awareness for Gatwick as a hub for British Airways flights to Europe to coincide with a national discounted price promotion for European flights by the airline. Distributed at major railway stations and large shopping malls in the South East of England in the month of October 2004, the decoders were handed to members of the general public to take part in the promotional campaign.The prizes of 68 free flights and 10,000 free I love Gatwick T shirts, created tremendous excitement at all the locations and led to thousands of people queuing to take part in the promotion. Each recipient of the decoder piece was able to instantly win by taking their piece to the on site promotional display and then placing their decoder over a lightbox revealing the hidden message. This unique interactive process created fantastic levels of awareness for the campaign and for British Airways at all locations. Additionally where some people were unable to wait to decode their piece at the on site display, they were directed to a website where a blue screen enabled the visitor to decode their winning piece to discover if they had won. This led to a significant increase of levels of unique visitor traffic to the BA.com website.
Black & Decker Case Study
Client: Black & Decker
Configuration: 4 x 6 Pop-Out Window Post Card
Black & Decker utilized the WebDecoder in an Instant Win promotion. The WebDecoders were mailed to an established database of registered Black & Decker product owners. The WebDecoders also included a random alphanumeric Household Code in the area where the name/ address information was located. The objective of the promotion was to electronically register the user base for additional email marketing purposes. The promotion featured EVERYONE IS A WINNER. Once the user was directed to www.blackanddecker.com/win they entered their existing membership ID (if previously registered) or entered the contest page via a non-member link. The subsequent page that displayed contained the blue decoding image and a location for the user to enter the coded hidden message that was on the WebDecoder. After entering their coded hidden message (i.e. WINNING CODE W2411 & WINNING CODE WGP2411), the back-end database would display the prize award level. The user was also required to enter the unique Household Code. This code was added as demographic tracking mechanism that matched the respective recipient and also doubled as a security feature. The generic prize was a value offer to be used at one of Black & Decker outlet stores. The Grand Prize consisted of five award packages to five different recipients of the WebDecoder card.
Mountain Creek Case Study
Client: Mountain Creek Ski Resort (part of Intrawest Corporation
Launch & Location: January 2005 Vernon Valley, New Jersey
Distribution Method: Handout at POP
Configuration: 3 X 4 Plastic handout
Goal of Campaign
The goal for the campaign was to acquire new customer information. The challenge at point of purchase (i.e. ticket booth) is meaningful collection of pertinent information from new customers. This was Intrawests first foray into an online/offline program marketing program involving a NetDecoder deployment.
Execution of Campaign
Ticket booth operators handed out the NetDecoder pieces to customers who purchased ski lift tickets. Once the skiers came off the slopes, they brought their NetDecoder cards to a computer to visit the contest url online to register their information. Once the skier registered he/she proceeded to the next web page (i.e. the Contest page) where they were instructed to hold the plastic NetDecoder card against the coded window on screen. The NetDecoder window on the card allowed them to decipher the scrambled message on screen.
PRSM 2009 Theme Case Study
The Goal
To develop a promotion that is interactive and will keep the attendees engaged and even coming back throughout the show. Also to show a positive attitude and have some fun with customers and prospects during the current economic hardships many of them are dealing with.
The Idea
An interactive video game contest at the booth where visitors can compete for prizes while interacting with you. Clients will come to the booth to play a game on a Nintendo Wii.
We chose to utilize a carnival game and have the contestants play the ski ball game, which had a greater variety of potential scores.
The Prizes
- Grand Prize: The WII entertainment system
- 2nd Price: Cornell Stadium Seat
- 3rd Prize: Cornell Stadium Blanket with embroidered logo
- 4th Prize: Cornell Storefront Systems tie string gym bags. (Everyone who played received one)
Results
The contestants were asked to play the game twice they had the chance to throw 6 balls down the alley and take their highest score out of both turns. The catch was that we decided to put on a branded scoreboard the companys name at which the players were from as well as their first and last name. This way as the attendees were walking past the booth they would see the big scoreboard on the booth wall, and notice several colleagues or acquaintances. I think this made them want to be more competitive throughout the show. We had several people repeatedly return to the booth in order to see where scores were ranked, since the last time they looked over them. As I had previously mentioned it caused a sense of competitiveness between the attendees, and made it more fun, and made them return to the booth so that they could continually check the rankings. Overall the WII idea was a big success.
~ Jaclyn Wojciechowicz Cornell Storefront Systems
Goal of Campaign
The goal for the campaign was to acquire new customer information. The challenge at point of purchase (i.e. ticket booth) is meaningful collection of pertinent information from new customers. This was Intrawests first foray into an online/offline program marketing program involving a NetDecoder deployment.
Fidelity Bank Case Study
Objective
Generate traffic at the grand opening of a new branch.
Strategy
Traffic Tickets were mailed to 25,000 target households. Potential customers were motivated to stop attend the grand opening of the bank to see what theyd won.
Results
Made positive impressions to over 4,000 new and potential customers in one weekend. New Account opening and deposit growth exceeded expectations with an 18% response rate.
Leslie's Swimming Pool Supplies
Leslie's has over 450 store locations in the United States. With strong spring competition they needed to make a big splash at the beginning of the swimming pool season. We produced over 3 million TrafficTickets that were inserted into a special event tab (catalog) which was distributed via the mail using a list of pool owners as their target audience. Our client (agency) created the event theme, prizes, catalog and TrafficTicket design. The event was their biggest success ever. The stores experienced blockbuster traffic and sales.
Circle-K
Objective
Drive consumers into the stores
Strategy
Traffic Ticketswere mailed to households surrounding participating locations
Results
14% response from mailings
Sales increased 165%
Dempsey Uniform
Project
Client was looking for a way to generate excitement for their annual employee dinner events. To celebrate their 50th year our client ingeniously wished to offer a trip to Hawaii as a grand prize, as Hawaii was the 50th state of the union. There were 3 award dinners for their three locations
Idea
After brainstorming with the client, together we decided to combine two promotional vehicles. Each employee was given a number of Traffic Tickets based on his or her years of service. Prize level 2 and 3 prizes were gift certificates and TVs which Dempsey Uniform purchased. Prize level 1 was awarded to 3 lucky contestants at each dinner. The prize was a chance to win a trip to Hawaii all expenses paid. Each contestant was given 20 envelopes and was allowed to pick 2. If the 2 enveloped spelled HAWAII they won the trip!
Results
Double the amount of employees attended the events and a great deal of excitement leading up to and during the event.
Thought you'd like to hear that our dinners went really well. Everyone had a blast scanning tickets and getting prizes. Nikki Sagar, Dempsey UniformSee Prize Vault