Banking & Financial Institution Marketing Solutions
Stop settling for tired, ineffective promotional tactics that dont work. Our ideas will help you generate revenue, reduce your expenses, earn customer loyalty and build your brand.
Looking for Promotional Products?
Promotional Products: An advertising opportunity that will stay in front of your customers, have them thanking you for the advertisement, and make them remember YOU when they need you most.
Whether you are looking for a specific item or just browsing for ideas, our site is your one-stop shopping source. From fun items to the traditional, you can easily shop for some of the hottest items on the market.
Quickly and easily find products to:
- Improve traffic at trade shows
- Motivate staff
- Thank a customer
- Increase safety awareness
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Windjammer
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Promotions vs. Advertising
Promotions and advertising both have their place in your marketing mix. When executed properly, both can deliver brand awareness and sales. But only promotions give you the rife shot advantage: aiming your message directly at key buying decision makers most important to your businessand delivering the highest impact for the lowest cost-per-impression.
Call us! We will show you how you can use promotional marketing to
- Help your salespeople gain more appointments. Our dimensional direct mail prospecting programs (using attention-getting promotional products) generate 90% awareness and 20%-40% appointment success rate.
- Help you increase booth traffic and impact at trade shows using creative promotional campaigns that result in a 20:1 ROI or better.
- Motivate your salespeople and/or distributor salespeople to win more sales, using todays most wanted incentive rewards as a carrot.
- Generate trial and/or loyalty from new and current customers.
We offer the latest concepts and resources, such as our unique WebDecoder and Traffic Ticket Promotions, which can be used to build store traffic, event traffic, and/or hits on your website, generating an impressive 10-35% response rate. We go beyond traditional promotion tactics, to set you apart in the marketplace!
WANT TO GAIN APPOINTMENTS WITH KEY BUYERS?
Heres an un-BEE-table door opener!
Imagine receiving a 2-foot plush bee (like the one pictured on the front of this newsletter), accompanied by the message: Our new product will GENERATE A BIG BUZZ for your business. Wouldnt it grab your attention? Wouldnt you be intrigued to learn more?
Thats the added value of dimensional direct mailan effective medium for getting mail opened, read and rememberedpaving the way for personal follow-up. Its a proven approach for targeting and connecting with well-defined audiences.
Dont have the budget? Consider borrowing from your advertising dollars. Example: Measurable results you can produce by diverting $50,000 from trade journal advertising to invest in a dimensional direct mail prospecting campaign like the one described above
Approach to Winning New Business |
Average Readership |
Average Appointment Rate Success |
|
| Dimensional Direct Mail | Rifle shot |
90% |
20-40% |
| Advertising Shotgun | 5% |
1% |
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WHATS A MARKETER TO DO?
- The average U.S. consumer is exposed to 3,000 ad impressions per day. (Source: The Wall Street Journal, 1/26/04)
- That same consumer receives an average three pounds of mail weekly. (Source: U.S. Postal Service)
- The average business buyer is solicited by 50 salespeople yearly; yet he/she will meet with only 1-4 new salespeople annually. (Source: The Promotion Coach)
Solution: Creative promotional marketing programs help you break through the clutterstand out from the crowdand connect with those most important to your business!
PROMOTIONAL PRODUCTS + ADVERTISING = INCREASED RESULTS
Adding a promotional product to your advertising can enhance results.
In a recent study*, 18-to-34 years olds were exposed to advertising for pizza via three mediums: a TV spot, a print ad and a promotional product. Adding a promotional product to the media mix generated favorable attitudes toward the ad and the brand in all cases. And in some instances, use of the promotional product alone achieved maximum impactincreasing brand interest up to 69% and creating a good impression of the brand 84% of the time. The study also found that while the print ad came in first overall, respondents preferred promotional products as an advertising medium over television ads.
* Study conducted for Promotional Products Association International by researchers at Louisiana State University and the University of Texas at San Antonio
PROMOTIONAL PRODUCTS vs. TELEVISION ADVERTISING:
Promotional products proved to be more effective than TV advertising in reaching the all-important 18-24 year demographic group, as measured by the following indicators in a recent study.
Measurement (Promotional Product vs. TV Ad) |
Promotional Product |
TVAd |
| Positive attitude toward ad | 41% |
18% |
| Positive attitude toward advertised product | 20% |
16% |
| Message credibility | 54% |
33% |
| Intent to purchase | 25% |
17% |
| Referral value | 26% |
16% |