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• Game Zizzle Traffic Ticket

Banking & Financial Institution Marketing Solutions

Stop settling for tired, ineffective promotional tactics that dont work. Our ideas will help you generate revenue, reduce your expenses, earn customer loyalty and build your brand.

Traffic Ticket

The most arresting promotion you ll ever run!

Would you like to draw crowds like this to your retail location or event?

Imagine if You just ran a promotion expecting 16,000 customers and 178,500 showed up!

View full Case Study

Innovative Marketing Tool:

• Drive consumers into retail locations
• Increase sales
• Improve brand awareness at point-of-sale
• Acquire, retain and cross-sell customers
• Sell product/brand, launch new products/services, seasonal promotions, branch openings, trade shows
• Effective anywhere you need to drive customer traffic

Overview:

• The TrafficTickets System is your Ticket to the Highest Traffic levels You Can Imagine!
• Its NOT a Scratch-Off, Its NOT a Match-n-WinIts Interactive Consumer Promotion Technology.
• Tell Consumers electronically, visually what theyve won -- but only after they come to your point-of-sale display!

How it Works . . .

1. Everyones a winner
2. Traffic Tickets are distributed to consumers through direct mail and newspaper insert or handed to consumers in-store and at marketing events
3. Customer has to come into the retail store find the sponsors POS display to insert their game ticket and see what prize/discount theyve won
4. The game piece activates a light on the display which indicates which one of the five prizes/discounts theyve won
5. Turnkey service includes production, distribution and fulfillment

Features & Benefits:

• Response Rates are an Incredible 10% to 35+%!
• VALUE. Consider your ROI with response rates as high as 35% and Cost-effective Promotion Materials!
• SATISFACTION. More than 95% of those who have used the TrafficTickets System say they will use it again and are Extremely Satisfied with their Results.
• ULTRA HIGH RESULTS. The results speak for themselves, with 10% - 35+% B2B and B2C response rates.
• Compare to Scratch Off Promotions 1%-3% or FSIs 1%
• BUILT-IN SECURITY.
• Our system prevents fraudulent copying, or printing by utilizing a specially patented ink process and multiple game card positions - creating a totally secure environment.
• DATABASE BONUS.
• Barcodes can be added to the TrafficTickets for data collection and verification. This enables you to capture valuable consumer data for future use.

CASE STUDY: MAKING A SPLASH

Leslie's has over 450 store locations in the United States. With strong spring competition they needed to make a big splash at the beginning of the swimming pool season. We produced over 3 million TrafficTickets that were inserted into a special event tab (catalog) which was distributed via the mail using a list of pool owners as their target audience. Our client (agency) created the event theme, prizes, catalog and TrafficTicket design. The event was their biggest success ever. The stores experienced blockbuster traffic and sales.

CLIENT EXAMPLES

Objective
Drive consumers into the stores

Strategy
Traffic Tickets were mailed to households surrounding participating locations

Results
14% response from mailings

Sales increased 165%





Objective
Retain market share

Strategy
Counter attack incoming competition within a specific regional market. Traffic Tickets were mailed to 500,000 households surrounding the stores.

Results
32% response from direct mail. In every store, over 1,000 people per day came up to the deli counters to play the game.

The program was completely funded by vendor participation. And this promotion was credited for 100% market share retention.

Objective
Attract new customers during grand openings

Strategy
Traffic Tickets were mailed to households surrounding participating locations

Results
Clients best response rate before this promotion was 4%. This program consistently generated between 12% and 16% response rates every time it ran.






Strategy
Mailed 10,000 pieces to a radius around the dealership. The list was rented with specific profiles and was blended with their customer lists. Top prizes were insured.

Results:
3% +  RESPONSE    37 Units SOLD    300+ Ups       
National Average for typical run-of-the-mill programs: .05% Response
TrafficTickets can get up to 6 times the response of outdated old programs